AD MANAGEMENT
NO. WE'RE NOT TRYING TO BE MAD MEN.
Our various advertising activities are primarily focused on the online space. We aren't in the business of creating exorbitant ad campaigns plastered across billboards and TV screens. Our approach is centred on communicating a compelling message to your target audience using cost-effective strategies.
WHERE DO WE ADVERTISE?
We mostly focus on ad campaigns falling into two categories.
- PPC campaigns on search engines like Google and Bing.
- Social media campaigns using Meta, Twitter, YouTube, and LinkedIn as platforms.
OUR PPC AD CAMPAIGN SERVICES
We work as an extension of your marketing team to offer you effective ad management services.
Search ads
We utilise search ads for one-time or short campaigns targeting better leads, higher sales, or improved traffic to your website.
Display ads
Our clients have benefitted from display ads when their goal is to promote products and services and generate more interest.
Google shopping ads
These ads have been useful for information-rich ad campaigns where the goal is to secure high-quality leads with visual content.
Social ads
We create personalised and targeted marketing campaigns for social media platforms based on consumer behaviour and demographics.
Retargeting ads
We retarget customers who aren’t ready to make a purchase on their visit and continuously nurture them into brand-loyal customers.
In-stream ads
Used in Facebook and YouTube ads, we use this to keep your content front and centre with minimal disruption while viewing videos.
OUR PROCESS FOR RUNNING SUCCESSFUL AD CAMPAIGNS
Ad campaign goals
In our experience, we understand that better leads and improved ROI are the key drivers for a successful ad campaign. That’s why, we work with you to develop and execute an ad campaign strategy that aligns with your overall goals, ensuring better leads and improved ROI.
Ad campaign setup
Once the campaign goals are defined, we will determine your target audience and the digital channels that are the most effective for the audience to reach your target. We work on a detailed project plan and schedule your campaigns to help achieve your campaign goals.
Bid management
Whether your goal is to increase your return on ad spend, boost your ad rankings, or maximise ad clicks, our bid management services are designed to boost your search campaign performance. We strategically bid on keywords to provide you with the best return on ad spend.
Audience targeting
Data is king and our ad management services leverage valuable data such as purchasing behaviour, demographics, and interests to improve the reach of your ad campaigns. We personalise your campaigns to drive better audience engagement and connect with the right people.
Conversion tracking
While website traffic is crucial, understanding where you're getting the most conversions is equally important. We track every aspect of your conversions to gain insights into campaign performance to optimise future campaigns, ensuring you the best possible results.
Landing page creation and testing
Landing pages play a pivotal role in conversions, with elements such as headlines, copy, CTAs, and design influencing user behaviour. We continuously optimise your landing page content to enhance the user experience, foster better interactions, and improve conversions.
Monitoring ROI
We set both long-term and short-term goals to monitor and analyse the ROI for every ad campaign. By closely monitoring campaign performance, we make data-driven adjustments to optimise reach and conversion rates and help you get the best returns on your ad spend.
Yes. PPC and social media ads are our specialties, but that doesn't mean we won't utilise other avenues when necessary. If we think standing on street corners and distributing brochures will work, we'll do that, too.