EMAIL MARKETING
YOU'VE GOT MAIL THAT WORKS WONDERS
Despite what most would say, emails are still in vogue. The majority of marketers, more than 59% to be exact, say that email is their biggest source of ROI, and marketers who used segmented campaigns report seeing as much as a 760% increase in revenue. PPC and social media ads may be the new kids on the block, but email campaigns continue to deliver.
CUSTOMER ACQUISITION & SEGMENTATION
A successful email campaign requires a receptive audience, and we work to find it.
- Using lead generation strategies, we acquire subscribers using multiple online avenues, your website and social media platforms included.
- We assess the scope for segmentation, breaking down your subscribers into groups with different wants, needs, preferences, and behaviours.
- We then target these various segments with tailored messages, driving profitability by fine-tuning the targeted approach.
EMAIL DESIGN & FUNCTIONALITY
We design emails that are easy on the eyes and the mind.
- Our team works to craft emails that complement your branding and overall aesthetic approach.
- We create personalised campaigns using platforms like HubSpot, MailChimp, MoEngage, ActiveCampaign, Campaign Monitor, SendGrid & MailerLite
- We combine design with functional layouts, customised to engage your subscribers and create the desired response.
- Every element is optimised to engage subscribers on both desktop and mobile.
A/B TESTING & AUTOMATION
There's no such thing as a perfect email, so we work to find variations of messages that can perform better and automate processes where applicable.
- With A/B testing, we experiment with different subject lines, copy, images, and CTAs to find the message that resonates with your audience.
- Using automation, we target various segments with goal-oriented messages when certain events and actions are taken on your website. How about an email reminder for an abandoned checkout?
ETHICS & COMPLIANCE
The days of mass email campaigns are over, and rightfully so.
- We ensure your campaigns are compliant with national, regional, and international rules and regulations.
- To respect the privacy of subscribers and prevent negative repercussions, both legal and financial, we play by the book.
- This is vital in preventing your emails from triggering spam filters or an IP blacklisting?
We'll devise an email marketing strategy that helps you achieve your business goals and objectives, driving results through extensive personalisation and customisation.